Cheeky little numbers

Concrete has created a red and white wine 30-second title sequence and eight bumpers for Cricket on 5 that incorporates a strong Wolf Blass branding element combined with specially shot footage.

Creative Director Morgan Sendall, based at Concrete, was commissioned to design the titles and bumpers by Sunset and Vine.
Morgan came up with an idea that combined two strongly branded central themes: liquid cricketers dramatically evolving out of wine and interacting with cricket action that springs to life from Wolf Blass’s distinctive range of wine labels.
Using motion capture data of real cricketers in Realflow on XSI, the liquid cricketers were created by Aleksandar Stiglic, Concrete Senior 3D Digital Artist and CGI Artists Sajjid Amjad and Jason King.
Additional liquid effects and blue screen cricket action was shot with a high speed Phantom Camera at Pirate Studios. Senior Smoke Artist Marcus Millichope composited the CGI with live-action in Smoke. Marcus Millichope  made the wine labels come alive and seamlessly interact with the dramatic liquid cricket action
Dino Sofos, Senior Audio Designer at Concrete created a rich textural sound scape of real and surreal liquid and cricketing sound effects.

All postproduction was completed at Concrete- including editing, compositing, visual effects, 3D animation, conforming, motion capture, finishing and audio design. See more of the facility’s work

The sponsorship titles are currently airing on Channel Five in the UK at 7.15 pm for three more weeks.