A campaign for the French Environmental Agency (Ademe), features a ‘rubbish’ monster created by MPC, which follows people around as they go about their daily routine.
Directed by the award-winning Brett Foraker, the 3 x 30 second commercials; ‘Supermarket,’ ‘Compost’ and ‘Office’ were produced by Julie Mathiot at DDB Paris and Jerome Denis at Wanda Productions. MPC was involved from the outset; completing concept artwork, early look development and ultimately designing the final CG rubbish monsters.
The monsters represent the huge amount of rubbish produced each year by the average French citizen, and illustrate how, by making the right decisions, their output can be significantly reduced.
MPC concept artists Andrew Brooks, Charlotte Tyson and Andrei Ryabovichev, under the direction of Brett Foraker, carried out the design and look of the monster. MPC’s Art Department carefully developed the character’s facial features and body to allow for complete freedom of movements during the animation process. Once the concept was signed off, MPC’s 3D team lead by VFX Supervisors Vicky Osborn and Dean Robinson started modelling and texturing over a hundred photorealistic CG rubbish elements that would form the body.
One of the main challenges for the 3D team was integrating the rubbish within the monster in a fully dynamic way. To achieve this, the team opted to create a fur-based under-mesh in Maya combined with custom mel scripts to attach the rubbish to the individual hairs. This approach allowed the garbage to react naturally as the monster moved around its environment.
Michael Gregory and Alex Harding led the 2D team responsible for seamlessly compositing the monster within the live-action world and achieving total realistic integration, while George K added a master grade to the 16mm film.
See more work by Brett Foraker at RSA Metadata Format: 3 x 30 second commercials (TV) Titles: ‘Supermarket,’ ‘Compost’ and ‘Office’ Director: Brett Foraker Agency: DDB Paris Agency Producer: Julie Mathiod Creative: Volker Gerh, Rodolphe Hirsch DoP: Marcel Zyskind Production Company: Wanda Productions Executive Producer: Jerome Denis Editor: Adam Rudd @ Final Cut Post Production Company: MPC Post Producer: Jay Lichtman VFX Supervisors: Michael Gregory, Vicky Osborn and Dean Robinson 3D VFX Team: James Bailey, Anthony Bloor, Jason Brown, Daniel Elliot, Carsten Keller, Marco Kowalik, Vicky Osborn, Simon Payne, Dean Robinson, Wayne Simmons, Roman Vrbovsky, Grant Walker, Ben Wiggs 2D VFX Team: Steve Davis, Michael Gregory, Alex Harding, Alasdair McNeil Concept: Andrew Brooks, Charlotte Tyson and Andrey Ryabovichev Telecine: George K