Big money
John Pardue, director and DOP at Serious Pictures, has completed a third ‘giant’ commercial for Hyundai
It continues the theme of giant imagery established in the previous commercials, where large unexpected objects are juxtaposed within the environment to underline the emotional attachment we make with our cars. Perhaps unsurprisingly this commercial switches the emotional focus to value for money.
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Title: ‘Big’
Client: Hyundai Motor Europe
Director: John Pardue
Producer: Paul McNally, Dierdre Allen
Production Company: Serious Pictures Agency: M&C Saatchi
Agency Producer: Estella Alvares
Agency Executive Creative Director: Simon Dicketts Postproduction: Rushes
Editor: Ray Stevens
Telecine: Martin Southworth
VFX: Matt Jackson
Lead Animator: Craig Travis,
Animation: George Barbour, Alan Williamson
Matte Painting: Alex Jenyon
Rushes Producer: Carl Grinter