Adobe lures FCP (and Avid) users
Adobe is tempting users of Apple Final Cut Pro and Avid Media Composer to switch to its professional video tools.
These customers will be eligible for a 50 percent savings on Adobe Creative Suite CS5.5 Production Premium or Adobe Premiere Pro CS5.5, both launched at NAB in April. Eligible Adobe suite and point product customers also qualify for the program.
It’s a timely move given the furore that has greeted the release of Final Cut Pro X.
“We’re hearing from video professionals that they want pro level tools that address cutting edge work but also allow them to use legacy footage and workflows,” said Jim Guerard, general manager and vice president of professional video and audio, Adobe. “At Adobe we’ve been in the trenches with video pros for years and with Adobe Premiere Pro CS5.5 and CS5.5 Production Premium we’ve delivered professional-grade tools that are already being battle-tested by some of the most innovative filmmakers, broadcasters and video pros.”
To accompany the announcement Adobe highlighted the fact that Premiere Pro CS5.5 includes Final Cut Pro project import and export so projects can be shared between both applications without conversion or re-rendering. Adobe Premiere Pro CS5.5 also includes many Final Cut Pro and Avid keyboard shortcuts to help users get up and running fast, said the company.
For more information on eligibility requirements for the switcher program, visit www.adobe.com/products/premiere/switch, or participating resellers. The program will end Sept. 30, 2011.