Doctors of the World highlights Middle East crisis in Christmas campaign


A campaign by McCann London for the Doctors of the World charity offers a different kind of Christmas card. Vintage biblical nativity scenes are starkly juxtaposed with modern-day photographs of conflict zones across the Middle East.


The cards for the international humanitarian medical charity, with names including ‘Not So Silent Night’ and ‘The Star of Bedlam’, were designed by McCann London and feature photojournalism from Press Association taken over the last year.


Rather than making a religious statement, these images seek to remind the public that this year war has forced millions from their homes, and they really need our help.


Leigh Daynes, the charity’s executive director, said, “Every Christmas a romanticised picture is presented of the holy land of the past, featuring peaceful pastoral images that are shared in homes, churches and high streets across the country. This is completely at odds with the humanitarian crisis that the region faces today. This Christmas we’re asking people to see the realities that we see of the war-torn Middle East, and share some goodwill with a donation to help us give medical aid to people in desperate need.”

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