Golden shots shine at British Arrows

The winners of this year’s British Arrows have been announced, rewarding the best television, online, outdoor and cinema commercials made by British advertising agencies and production companies.

The ceremony for the awards, established in 1976, took place last night at Battersea Evolution in London.  “The Arrows are a special and wonderful event, and 2014 has been another record year, with 618 entries, which were painstakingly whittled down to 16 Gold and 47 Silver winners,” said British Arrows Chairman Robert Campbell.

Campbell continued:“A massive thanks goes to Kim Papworth for doing a fantastic job of heading up this year’s Jury. And thanks also go to the 21 Jury members, who gave up so much of their time and showed great passion and insight. They spent three long days in careful debate and deliberation. The result, I am sure you will agree, is a brilliant representation of the last year’s work.”

Chairman’s Award winner Nick Gill (centre)

Kim Papworth, Chairman of the 2014 British Arrows Jury, added, “The British Arrows celebrate that wonderful thing that happens when a great client, a great agency and a great production company get together; the stars line up and they make something really special.”

Find out more at BristishArrows.com

British Arrows Winners 2014

Agency of the Year, DDB Advertising

Chairman’s Award

Presented to Nick Gill, BBH

COMMERCIAL OF THE YEAR

Unilever – Marmite ‘Rescue’ made for adam&eveDDB by Outsider, directed by James Rouse

AGENCY OF THE YEAR

adam&eveDDB

PRODUCTION COMPANY OF THE YEAR

Outsider

ADVERTISER OF EXCELLENCE

McDonalds

GOLD AWARDS

The team behind Simon the Ogre, for TUi Travel, Thomson Holidays

BEST NEW CREATIVE TEAM

TUi Travel, Thomson Holidays ‘Simon the Ogre’ created byChristopher Keatinge and Dan Bennett from BMB

BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL

Eurostar ‘Stories are Waiting in Paris’made for AMVBBDO by hla, directed by Simon Ratigan

TELEVISION AND RADIO STATION PROMOTIONS

Channel 4 Born Risky Continuity ‘Born Risky: Alternative Voices’made by 4Creative, directed by Alice Tonge

PUBLIC SERVICE ADVERTISING

Department for Transport Drink Driving ‘MorningAfter’ made for AMVBBDO by QI Productions, directed by Dominic Savage

UK TV SERIES

Britvic Tango ‘Cornershop, ‘Park’ and Footy’made for BBH by Biscuit Filmworks, directed by Tim Godsall

ALCOHOLIC DRINKS

Diageo Guinness ‘Sapeurs’ 90” version,made for AMVBBDO by MJZ, directed by Nicolai Fuglsig

BEST INTEGRATED

John Lewis Christmas ‘Bear & Hare’created by adam&eveDDB

FASHION

Harvey Nichols Christmas ‘Sorry I Spent it on Myself’ made for adam&eveDDB by Outsider, directed by James Rouse

BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL

The British Army ‘Boots’90” version, made for J. Walter Thompson by hla, directed by Simon Ratigan

RECRUITMENT

The British Army ‘Boots’ 90” version, made for J. Walter Thompson by hla, directed by Simon Ratigan

CONFECTIONERY AND SNACKS

Unilever Marmite ‘Rescue’made for adam&eveDDB by Outsider, directed by James Rouse

BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL

Unilever Marmite ‘Rescue’ made for adam&eveDDB by Outsider, directed by James Rouse

VEHICLES AND AUTOMOTIVE PRODUCTS

Honda UK ‘Hands’ made for Wieden+Kennedy by Nexus, directed by Smith & Foulkes

BEST OVER 90 SECOND CINEMA COMMERCIAL

Honda UK ‘Hands’ made for Wieden+Kennedy by Nexus, directed by Smith & Foulkes

RETAIL

Sainsbury’s ‘Christmas in a Day’ 3.5’ version, made for AMVBBDO by RSA Films, directed by Kevin MacDonald

BEST OVER 90 SECOND WEB BASED FILM

Sainsbury’s ‘Christmas in a Day’ made for AMVBBDO by RSA Films, directed by Kevin MacDonald

Commercial of the Year – Marmite ‘Rescue’ for adam&eveDDB by Outsider

SILVER AWARDS

HOUSEHOLD SOAPS, DETERGENTS AND TOILETRIES
Unilever Lynx Apollo ‘Fireman’ made for BBH by Biscuit Filmworks, directed by Tim Godsall

TV AND RADIO STATION PROMOTIONS

Channel 4 Grand National ‘Street Race’ made by 4Creative, directed by Keith McCarthy

INTERNATIONAL

Arla Foods Lurpak ‘Weave Your Magic’ made for Wieden+Kennedy by Outsider, directed by Scott Lyon

DIRECT RESPONSE

Business in the Community ‘Second Chance’ made for Leo Burnett London by Blink, directed by Dougal Wilson

TELECOMMUNICATIONS SERVICES (NETWORKS) AND PRODUCTS
TalkTalk ’Date Night’ made for CHI & Partners by Academy Films, directed by Si & Ad

BEST 60-90 SECOND CINEMA COMMERCIAL
The Prince’s Trust ‘Bad Press’ made for CHI & Partners by CHI Lab, directed by Jonathan Burley

ALCOHOLIC DRINKS
Carlsberg ‘The Ride’ made for Santos by MJZ, directed by Juan Cabral

CHARITY
Save the Children – Christmas Jumper Day 2013 ‘The Killing does Christmas Jumper Day’ made by Contagious London, directed by Paul Weiland

CHARITY

Cybersmile ‘#DONTRETALIATE’ made by Rattling Stick, directed by Ed Morris

BEST OVER 90 SECOND WEB BASED FILM

Cybersmile ‘#DONTRETALIATE’ made by Rattling Stick, directed by Ed Morris

BEST 20 SECOND TV COMMERCIAL

Aldi Stores Ltd Aldi Champagne ‘Champagne’ made for McCann Manchester by Coy! Communications, directed by Mark Denton and Fern Berresford

ALCOHOLIC DRINKS

Aldi Stores Ltd Aldi Champagne ‘Champagne’ made for McCann Manchester by Coy! Communications, directed by Mark Denton and Fern Berresford

TELECOMMUNICATIONS SERVICES (NETWORKS) AND PRODUCTS

Hutchinson 3G Three Mobile ‘Pony’ made for Wieden+Kennedy by Blink, directed by Dougal Wilson

BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL

Hutchinson 3G Three Mobile ‘Pony’ made for Wieden+Kennedy by Blink, directed by Dougal Wilson

BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL

Marie Curie Cancer Care – Great Daffodil Appeal ‘Symmetry’ made for DLKW Lowe by Blink, directed by Tom Tagholm

BEST 60 – 90 SECOND CINEMA COMMERCIAL

Marie Curie Cancer Care Great Daffodil Appeal ‘Symmetry’ Made for DLKW Lowe by Blink, directed by Tom Tagholm

BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL

Volkswagen UP! ‘Tall Girl’ made for adam&eveDDB by Gorgeous, directed by Chris Palmer

VEHICLES AND AUTOMOTIVE PRODUCTS

Volkswagen UP! ‘Tall Girl’ made for adam&eveDDB by Gorgeous, directed by Chris Palmer

INTERNATIONAL

Vodafone Mobile Network Coverage ‘The Kiss’ made for Grey London by Academy Films, directed by Frederic Planchon

TELECOMMUNICATIONS SERVICES (NETWORKS) AND PRODUCTS

Vodafone Mobile Network Coverage ‘The Kiss’ made for Grey London by Academy Films, directed by Frederic Planchon

BEST 60 – 90 SECOND CINEMA COMMERCIAL

Vodafone Mobile Network Coverage ‘The Kiss’ made for Grey London by Academy Films, directed by Frederic Planchon

BEST INTEGRATED

St John Ambulance ‘Save the Boy – Interactive Film’ created by BBH

CHARITY

St John Ambulance ‘Save the Boy’ made for BBH by Blink, directed by Dougal Wilson

BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL

St John Ambulance ‘Save the Boy’ made for BBH by Blink, directed by Dougal Wilson

VEHICLES AND AUTOMOTIVE PRODUCTS

Volkswagen Start/Stop Technology ‘Baby’ made for adam&eveDDB by Outsider, directed by James Rouse

BEST 60 – 90 SECOND CINEMA COMMERCIAL

Volkswagen Start/Stop Technology ‘Baby’ made for adam&eveDDB by Outsider, directed by James Rouse

BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL

Volkswagen Start/Stop Technology ‘Baby’ made for adam&eveDDB by Outsider, directed by James Rouse

BEST 60 – 90 SECOND CINEMA COMMERCIAL

Eurostar ‘Stories are Waiting in Paris’ made for AMVBBDO by hla, directed by Simon Ratigan

BEST OVER 90 SECOND TV COMMERCIAL USING PAID FOR MEDIA

Channel 4 Born Risky Continuity ‘Born Risky: Alternative Voices’ made by 4Creative, directed by Alice Tonge

BEST 30 – 59 SECOND CINEMA COMMERCIAL

Department for Transport Drink Driving ‘MorningAfter’ made for AMVBBDO by QI Productions, directed by Dominic Savage

THE JOHN WEBSTER AWARD FOR BEST 30 SECOND TV COMMERCIAL

Britvic Tango ‘Footy’made for BBH by Biscuit Filmworks, directed by Tim Godsall

BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL

Diageo Guinness ‘Sapeurs’ 90” version, made for AMVBBDO by MJZ, directed by Nicolai Fuglsig

ALCOHOLIC DRINKS

Diageo Guinness ‘Sapeurs’ 5’ version, made for AMVBBDO by Stilking, directed by Héctor Mediavilla

RETAIL

John Lewis Christmas ‘Bear & Hare’ made for adam&eveDDB by Blinkink, directed by Elliot Dear and Yves Geleyn

BEST OVER 90 SECOND CINEMA COMMERCIAL

John Lewis Christmas ‘Bear & Hare’ made for adam&eveDDB by Blinkink, directed by Elliot Dear and Yves Geleyn

BEST OVER 90 SECOND TV COMMERCIAL USING PAID FOR MEDIA

John Lewis Christmas ‘Bear & Hare’ made for adam&eveDDB by Blinkink, directed by Elliot Dear and Yves Geleyn

RETAIL

Harvey Nichols Christmas ‘Sorry I Spent it on Myself’ made for adam&eveDDB by Outsider, directed by James Rouse

BEST INTEGRATED

Harvey Nichols Christmas ‘Sorry I Spent it on Myself’ created by adam&eveDDB

BEST OVER 90 SECOND CINEMA COMMERCIAL

Harvey Nichols Christmas ‘Sorry I Spent it on Myself’ made for adam&eveDDB by Outsider, directed by James Rouse

BEST OVER 90 SECOND WEB BASED FILM

Harvey Nichols Christmas ‘Sorry I Spent it on Myself’ made for adam&eveDDB by Outsider, directed by James Rouse

DIRECT RESPONSE

The British Army ‘Boots’ 60” version, made for J. Walter Thompson by hla, directed by Simon Ratigan

BEST INTEGRATED

Unilever Marmite ‘Neglect’ created by adam&eveDDB

BEST OVER 90 SECOND TV COMMERCIAL USING PAID FOR MEDIA

Honda UK ‘Hands’ made for Wieden+Kennedy by Nexus, directed by Smith & Foulkes

BEST OVER 90 SECOND WEB BASED FILM

Honda UK ‘Hands’ made for Wieden+Kennedy by Nexus, directed by Smith & Foulkes

BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL

Sainsbury’s ‘Christmas in a Day – Army’ 60” version, made for AMVBBDO by RSA Films, directed by Kevin MacDonald

BEST INTEGRATED

Sainsbury’s ‘Christmas in a Day‘ created by AMVBBDO

UK TV SERIES

Sainsbury’s ‘Army, Kids, Dancing and Tree’ made for AMVBBDO by RSA Films, directed by Kevin MacDonald

Outsider, voted Production Company of the Year

BRONZE AWARDS

ALCOHOLIC DRINKS

Brown-Forman Corporation Southern Comfort ‘Shampoo’ made for Wieden+Kennedy New York by Biscuit Filmworks, directed by Tim Godsall

CHARITY

Business in the Community ‘Second Chance’ made for Leo Burnett London by Blink, directed by Dougal Wilson

FINANCIAL

John Lewis Insurance ‘Things Matter’ made for adam&eveDDB by Blink, directed by Dougal Wilson

FINANCIAL

First Direct Banking ‘Platypus’ made for J. Walter Thompson by Outsider, directed by Dom & Nic

HOUSEHOLD SOAPS, DETERGENTS AND TOILETRIES

Unilever Lynx Apollo ‘Lifeguard’ made for BBH by Biscuit Filmworks, directed by Tim Godsall

INTERNATIONAL

Unilever Dove Brand ‘Camera Shy’ made for Ogilvy & Mather by Epoch Films, directed by Everynone

VEHICLES AND AUTOMOTIVE PRODUCTS

Mercedes-Benz Magic Body Control ‘Chicken’ made for Jung von Matt/Neckar by Big Fish, directed by Daniel Warwick

BEST OVER 60 AND UP TO 90 SECOND TV COMMERCIAL

Vodafone Mobile Network Coverage ‘The Kiss’ made for Grey London by Academy Films, directed by Frederic Planchon

BEST INTEGRATED

Hutchinson 3G Three Mobile ‘Pony’ created by Wieden+Kennedy

BEST 30 SECOND TV COMMERCIAL

Paddy Power Bookmaker ‘Ball of Shame – New Season Launch’ made for CP+B London by Rattling Stick, directed by Andy McLeod

UK TV SERIES

Expedia ‘Bulgaria, ‘Himalayas’ and ‘New Zealand’ made for Ogilvy & Mather by Moxie Pictures, directed by Frank Todaro

BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL

Kristian Dean Audi RS 6 Avant ‘The Ring’ made for BBH by Academy Films, directed by Jonathan Glazer

BEST OVER 30 AND UP TO 60 SECOND TV COMMERCIAL

BBC One Christmas ‘Acting Masterclass’ made for RKCR/Y&R by Red Bee Media, directed by Kjetil Njoten

TELEVISION AND RADIO STATION PROMOTIONS

NBC, NBC Sport’s Premier League ‘An American Coach in London’ made for The Brooklyn Brothers NY by Moxie Pictures, directed by Martin Granger