Assimilate opens online ‘trading post’

Assimilate has opened an online marketplace, the Assimilate Store, where artists can discover, trial and purchase the new Scratch Lab workflow tool for production and VFX dailies, as well as third-party software and selected hardware accessories that support the entire Scratch product line.

Scratch Lab, now available for download for $4,995 is a comprehensive end-to-end digital system for the review, QC, colour grading, conform and deliverables of dailies created during production, or during the VFX process. A new free trial version will be available in November 2011.  The store also offers a wide range of software and hardware accessory products developed by the growing community of third-party partners supporting the Scratch platform. At launch these include products from 3ality Technica, GenArts, RE:Vision Effects, 4K Co. Ltd, HS-Art, Calibrated Software and Tangent. Several third-party products are exclusive to the Assimilate Store. Assimilate-branded merchandise such as T-shirts and stickers are also available.

Steve Bannerman, Assimilate VP of marketing.

Steve Bannerman: "the Assimilate Store is a full-on trading post for the Scratch and Scratch Lab ecosystem"

Scratch Lab and Scratch Six, Assimilate’s data-centric DI system for the playback, conform, editing, colour grading, compositing and finishing of RED camera and high-end digital workflows, will continue to be sold via the company’s network of resellers worldwide. Customers who need pre or post-sales support, or turnkey systems are encouraged to visit to find their nearest reseller.

“The Assimilate Store is a full-on trading post for the extensive array of products that make up the Scratch and Scratch Lab ecosystem,” said Steve Bannerman, Assimilate VP of marketing. “It’s a unique marketplace where artists can discover, trial and purchase optimized software and hardware products that enhance the creativity of their Scratch and Scratch Lab experience, while offering additional convenience and productivity benefits. We’re thrilled by the range of products available at launch; from Scratch Lab itself, to visual effects plug-ins and control surfaces; even Assimilate T-shirts and stickers. Our new Store is the perfect complement to our worldwide network of resellers.”

Assimilate has partnered with leading technology vendors to create this portal. Highlights of the Assimilate Store include exclusive versions of 3ality Technica’s 3Play Pro S and 4K’s UnicodeText Asian Language Subtitle plug-in. The 3Play Pro S is a professional stereoscopic monitoring system for post facilities, enabling playback/review of full resolution HD stereo material on a range of monitors – all from a single device. It can be used as a preview system for facilities with 3D projection theatres, or as the primary stereo-playback solution when used with Scratch. Also exclusive to the Assimilate Store, 4K’s UnicodeText plug-in seamlessly provides Chinese, Japanese, English and Korean language subtitles to any media in Scratch or Scratch Lab.

In addition Calibrated{Q} components allow Scratch and Scratch Lab to import XDCAM EX .MP4 files and DVCProHD, XDCAM HD/EX and HDV .MOV files. Twixtor, DE:Noise & ReelSmart MotionBlur plug-ins from RE:Vision Effects and Tangent’s CP200, Wave & Element Control Panels are also on sale while GenArts has reduced the price of its Sapphire plug-ins for Scratch and Scratch Lab from $2,499 to $1,699. The Sapphire portfolio of effects includes organic glows, edge rays, lightning, film effects and much more. Monsters GT provides over 50 VFX plug-ins, including physics-based particles, fluids, fire, smoke and other natural phenomena, time-based feedback effects, and other artistic effects.

Another exclusive to the Assimilate Store is PixelBuster, a new, easy-to-use solution to quickly fix any kind of single image defects, such as dust spots, scratches and bad splices. It’s priced at $999. The full DustBuster+ restoration product is available for $8,000 at the Store.

Visit the Assimilate Store

Visit Assimilate


All prices are in this story are in $USD 



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