Shatner boldly announces Adobe MAX awards

To round off its annual interactive developer conference, Adobe has announced the winners of the 2010 MAX Awards at a ceremony hosted by actor William Shatner.


Now in its eighth year, the MAX Awards is a global program highlighting innovative uses of Adobe software and technology to create high-impact enterprise, social computing, entertainment, and digital-publishing applications that reach customers across multiple computing platforms and screens.

In this year’s competition, hundreds of entries were received from business, creative, and application development professionals worldwide. The top 18 entries across six categories were identified as finalists by a panel of Adobe judges and industry experts. In an online voting event open from Oct. 11-26, 2010, the public voted for their favourite finalists.

“One of the highlights each year at MAX is seeing firsthand the inspiring work created using our technologies,” said Kevin Lynch, chief technology officer, Adobe. “Judging by the quality of this year’s winners and finalists, our customers are truly at the forefront of forging a new generation of content and applications across multiple screens.”

The MAX Finalist Gallery can be viewed at 2010 MAX Awards Finalists while 15 other Adobe customers received Honourable Mention designations this year.

For additional details visit the Adobe MAX 2010 website

2010 MAX Awards Winners and Finalists

Advertising & Branding: The Secret Annex Online by Anne Frank House and LBi Amsterdam

Other finalists were:  The Witchcraft Experiment by Powster LTD and Toyota Racing’s Sponsafier website by Resn for Saatchi & Saatchi LA

Digital Publishing: The Complete National Geographic Updated by The National Geographic Society and Effective UI

Other finalists were: eDocker by PrePress Center and by Vook

Enterprise/Government Rich Internet Application: Reuters Insider by Thomson Reuters

Other finalists were: ImageTrend Hospital Dashboard by Image Trend and SenseAwaresm powered by FedEx, produced by FedEx and Universal Mind

Entertainment: HBO Go by HBO

Other finalists were: The Land of Me by Made in Me and Less Rain and Tool Suite, Electrotank Universe Platform by Electrotank

Multiscreen: litl channels by litl

Other finalists were: BBC iPlayer by BBC and Live Talkback by Live Talkback

Social Computing: Bamboo Dock by Wacom Europe GmbH with Gugga and Fantasy Interactive

Other finalists were: Building Dashboard by Lucid Design Group and Live Documents by InstaColl

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