Sweet surprise

Animation studio Nathan Love has continued its successful collaboration with advertising agency 22squared, bringing two new animated broadcast spots to life for Baskin-Robbins’ U.S. summer advertising campaign.

image from "Pink Bubblegum" (Image courtesy of Nathan Love)

Barry Baaa from "Pink Bubblegum" (Image courtesy of Nathan Love)

For August, the campaign welcomed two new characters: Barry Baaa, a long-faced sheep that loves blowing bubbles with Baskin-Robbins’ August Flavor of the Month, Pink Bubblegum ice cream, and Olive Ostrich, a playful bird who is ecstatic about Baskin-Robbins’ birthday cakes. For each character, Nathan Love’s art department created genuinely unique looks and personalities, and the animators added the life and soul. “Pink Bubblegum” debuted widely on U.S. television and cable media outlets on August 3; on August 8, it was declared the top ad for all demographics for the first week of August by Ace Metrix television advertising analytics.

Barry Baaa image from "Pink Bubblegum" (Image courtesy of Nathan Love)

Barry Baaa from "Pink Bubblegum" (Image courtesy of Nathan Love)

scene from "Pink Bubblegum" (Image courtesy of Nathan Love)

Scene from "Pink Bubblegum" (Image courtesy of Nathan Love)

“This campaign has been an amazing validation for our studio, showcasing our ability to turn highly creative projects around quickly, and proving that we are ready for anything,” said Joe Burrascano, Nathan Love’s owner and creative director. “Our goal of preparing the studio for feature films and creating original content is becoming more of a reality every day. We’re extremely grateful to 22squared and Baskin-Robbins for involving us in this high-profile campaign. The spots have been attracting lots of positive attention, and we can’t wait to roll this success into our next project.”

Scene from "Baskin-Robbins Birthday Cakes" (Image courtesy of Nathan Love)

Scene from "Baskin-Robbins Birthday Cakes" (Image courtesy of Nathan Love)

The crew at Nathan Love designed and directed the entire campaign in SD and 1080 HD. Their tools for the spots included a combination of Adobe Creative Suite and Autodesk Maya for the animation, and The Foundry’s Nuke compositing software for finishing. Each campaign spot also features Drew Skinner’s original music and sound designs.

Olive Ostrich from "Baskin-Robbins Birthday Cakes" (Image courtesy of Nathan Love)

Olive Ostrich from "Baskin-Robbins Birthday Cakes" (Image courtesy of Nathan Love)

“These spots were created with Baskin-Robbins’ primary mission – to provide a full range of quality ice cream and cake products in a fun, inviting environment – in mind,” added John Stapleton, 22squared’s chief creative director. “With this team of animated characters, we were able to communicate Baskin-Robbins’ mission in a way as innovative and enthusiastic as their flavour catalogue and fans.”

View other work by Nathan Love on Fired By Design

Watch all the Baskin-Robbins characters online

Visit Nathan Love

Visit 22squared


Project Name: “Baskin-Robbins Birthday Cakes”
Chief Creative Director: John Stapleton
SVP Director of Broadcast: Connie Newberry
Creative Director, Writer: Curt Mueller
Senior Broadcast Producer: Kelly Kissell
Associate Creative Director: Isvel Rodriguez
Production Company: Nathan Love
Director: Nathan Love
Creative Director: Joe Burrascano
Executive Producer: Mike Harry
Producer: Derrick Huang
Art Director: Anca Risca
Character Designer: Sigmund Lamberto
Project Lead: Frank Naranjo
Animation Lead: Ryan Moran
Animators: David Han, Ryan Moran
Lighting, Rendering, and FX Lead: Mats Andersson
Compositing Lead: Herculano Fernandes
Texturing: Anca Risca, Jon Lee
Texture, Lighting, Composite Artist: Jon Lee
Fur TD: Andy Guttormsson
Rendering TD: Arsen Arzumanyan
Pipeline Lead: Stephen Mackenzie
Pipeline TD: Mikael Spade
Character Modeling: Mary Ibosh
Additional Modeling: Youngmin Kim
Sound Design: Andrew Skinner
Music Composer: Andrew Skinner

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