Fit feline

Rushes, with TBWA and Outsider, has recently completed the latest commercial for Whiskas, which sees a cat effortlessly jump past a balcony to the amazement of his owners.

“Getting the cats to jump two stories high was going to be tricky,” said Martin Goodwin who led the VFX work. “Unsurprisingly they weren’t too keen! We got around this by shooting them on green screen in the studio.”

Goodwin explained that by getting the cats to do each part of a jump in sections – jumping up to a high level, filming a jump across two raised platforms and then jumping down from a high point – the crew was able to capture the optimum distance in each section.  “Then piecing all these elements together in flame allowed us complete control over the height, distance and speed of jump,” he added.

Rushes completed VFX and colour grading on the commercial, which is out now.

See more by Rushes on Fired By Design

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Client:                                Whiskas
Production Title:             Jumpy
Agency:                              TBWA
Agency Producer:            Sophie Jones
Art Director:                     Martin McAllister & Theo Bayani
Production Company:    Outsider
Director:                            Henry Littlechild
Producer:                           Ben Roberts
Film Editor:                       Matt Chodan
Postproduction:                Rushes
Rushes Producer:             Alison Wendt
VFX:                                    Martin Goodwin
Colourist/Grading:          Simone Grattarola

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