Yuza Mobile launches AR engine for iPhone
Yuza Mobile, a UK based mobile technology provider is set to launch SKAN – Private Label, an augmented reality (AR) engine for the iPhone.
According to London-based Yuza Mobile, SKAN – Private Label will give brands a fast, flexible and affordable route to having a presence in the AR app market. Yuza’s service combines an augmented reality engine with a full content management system allowing dynamic content, and brand discovery. The application can be fully customised for each brand, with modular options such as location-tagging and image recognition available.
Richard Skaife, CEO at Yuza Mobile explained the process: “With the SKAN – Private Label service so many possibilities for so many diverse brands are opened up. Take festivals for example: you’ve got the tickets, so you download the app and head to the gig. With AR you take a look through your iPhone to find the best place to park, locate the stages you want to visit, see what time each act is performing, find the nearest cash machine and check virtual message boards. We take it a step further, for example, with our image-recognition module you SKAN the poster of the band you’ve just fallen in love with and get links to their music on iTunes, their Youtube videos and their Twitter feed. It’s all possible with our SKAN platform, it really will change the way we interact with the brands, and of course, bands we love… and the ones we have yet to find.”
Yuza Mobile is due to name its first clients for SKAN later in January, but offers a teaser of what’s to come on SKAN – Private Label: A global luxury hotel brand, UK and European festivals, premier shopping destinations, an über-cool guide book series and a leading Ibiza dance music brand are all set to launch.
To follow from the launch of the SKAN – Private Label (which is for brands only) Yuza Mobile will launch SkanAR, its state of the art Augmented Reality browser, in Spring 2010. This will include private label partner services and a suite of yet-undisclosed products and services.
Read my feature for Digital Arts magazine on Augmented Reality.