Pushing pixels

Smith & Foulkes, the Nexus directing duo, create a nice little spot for the first web-connected home printer from HP


Taking a technicolour journey on the Web to dramatise the collision of Internet meeting paper, Smith & Foulkes created a landscape which cleverly illustrates the digital to print connection that  the HP printer offers.



Working with Goodby, Silverstein & Partners, Smith & Foulkes inject the spot with their usual sense of fun and character. The duo explained that the challenge was “to invent a landscape that could exist in two completely different renders then find a satisfying way to blend from one into the other. The lighting and rendering team had a field day with this.”



The journey ends by seamlessly transforming into a physical map print-out of the location, completing the transformation from a digital world to paper reality.



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Title: Google Maps
Client: HP
Product: HP Photosmart Premium with TouchSmart Web
Agency: Goodby, Silverstein & Partners
Co-Chairman, Partner: Rich Silverstein
Creative Director, Partner: Steve Simpson
Associate Creative Directors: John Park & Brian Gunderson
Executive Producer: Josh Reynolds
Producer: Rachel Seitel
Production Company: Nexus
Director: Smith & Foulkes
Executive Producers: Charlotte Bavasso & Chris O’Reilly
Head of Production: Julia Parfitt
Producer: Melody Sylvester
Production Manager: Jo Bierton / Nathalie LeBerre
Project Lead: Ben Cowell
Animation: Nexus
Director of Photography: Mark Emberton
Post Production / Grade: Time Based Arts
Sound Mix: 750MPH

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