Pushing pixels
Smith & Foulkes, the Nexus directing duo, create a nice little spot for the first web-connected home printer from HP
Taking a technicolour journey on the Web to dramatise the collision of Internet meeting paper, Smith & Foulkes created a landscape which cleverly illustrates the digital to print connection that the HP printer offers.
Working with Goodby, Silverstein & Partners, Smith & Foulkes inject the spot with their usual sense of fun and character. The duo explained that the challenge was “to invent a landscape that could exist in two completely different renders then find a satisfying way to blend from one into the other. The lighting and rendering team had a field day with this.”
The journey ends by seamlessly transforming into a physical map print-out of the location, completing the transformation from a digital world to paper reality.
Metadata:
Title: Google Maps Client: HP Product: HP Photosmart Premium with TouchSmart Web Agency: Goodby, Silverstein & Partners Co-Chairman, Partner: Rich Silverstein Creative Director, Partner: Steve Simpson Associate Creative Directors: John Park & Brian Gunderson Executive Producer: Josh Reynolds Producer: Rachel Seitel Production Company: Nexus Director: Smith & Foulkes Executive Producers: Charlotte Bavasso & Chris O’Reilly Head of Production: Julia Parfitt Producer: Melody Sylvester Production Manager: Jo Bierton / Nathalie LeBerre Project Lead: Ben Cowell Animation: Nexus Director of Photography: Mark Emberton Post Production / Grade: Time Based Arts Sound Mix: 750MPH
