Small wonder
Bully Pictures director Craig Tanimoto’s spot for Nissin Foods sees him team up with vfx house Zoic Studios to introduce a pint-sized animated guru.
The director suggested that making Eddie smaller than originally planned would make his interactions with the live actors appear all the more ludicrous.
The LA-based production company has also been involved in McDonald’s current $100 million launch of its McCafé line. The campaign includes three spots created by Bully Bros. Post and ad agency, IW Group. The first features vfx and animation from Bully Bros. Post creative director Kiki Chansamone.
Metadata NISSIN Production Company: Bully Pictures Live action director Craig Tanimoto. Animation Director: Loni Peristere (Zoic) Advertising Agency: Dentsu America / Santa Monica / CA Senior Manager/Dentsu Tokyo: Masazumi Horie EVP/ General Manager: Mike Parise SVP/Creative Director: Sandep Rahi Creative Director: Brad Gantt SVP/Group Account Director: Diane Dreyer Producer: Rhys Demery Account Supervisor: Chihiro Shinoda Editorial – Union Edit LA EP – Michael Raimondi Editor – Paul Plew Character Animation, VFX and VFX editing: Zoic Studios. EP: Steve Schofield EP/Producer: Erik Press VFX Supervisor Leslie Ekker CG Supervisor: Andy Wilkoff Producer: Erik Press VFX Editorial: Dmitri Gueer VFX Assistant: An Dang
McDONALD’S McCafé Title:“Brain” Advertising Agency: IW Group Executive Creative Director: John Leewong Creative Director: David Toyoshima Director of Broadcast: Kathleen Yip Senior Producer: John Author Copywriters: Ting Lin, Susan Pak, Zosimo Quibilan Art Director: Wonee Paek Account Director: Flora Zhao All footage from McDonald’s Creative Library Original “head” art by David Toyoshima All other art by Kiki Chansamone Post Production: Bully Bros. Post Visual Effects and Animation: Kiki Chansamone Offline Editor: Pete D’Andrea Executive Producer: Jason Forest Producer: Gaelon Swift