“Tintin” leads with most feature nominations; “Boardwalk Empire” for broadcast [...]
Hop over to Adobe Labs to give the new Lightroom 4 Beta a go and provide feedback for the final version [...]
New 64-bit Media Composer, Symphony and NewsCutter offer enhanced workflow speed, flexibility and time savings and are available for Mac OS and Windows [...]
STV has used the IBC trade show in Amsterdam as a soft launch for its Video on Demand service STV Player for Android devices. [...]
The Museum of London, creative agency Brothers And Sisters and AETN UK’s flagship channel History have joined forces to develop a new app which gives users the opportunity to see Roman London as it was 2,000 years ago [...]
Mothership has named ex-Motion Theory veteran Scott Gemmell as Head of Production. [...]
Adobe and Directors UK (formerly DPRS) are co-hosting an evening focused on The Making of Monsters, the sci-fi smash produced using the Adobe Creative Suite, with an appearance by director Gareth Edwards. [...]Directed by UBIK and described as ‘eco-friendly stop frame’, Not to Scale has produced a new animated commercial for Proctor and Gamble
Commercial for Proctor and Gamble by UBIK
The Not to Scale directors created six 10-second environmentally friendly commercials for the FMCG giant, encouraging consumers to use products with less waste and packaging, saving energy and water.
Each commercial starts by presenting a range of Proctor and Gamble products set against brown recycled packaging paper. As the packs disappear they are replaced by a ring of gas flames that reduce down and are finally extinguished by a splash of water. The background scrunches up into a ball and as it unfolds again the Future Friendly logo is revealed.
All elements of the commercial were beautifully designed and hand crafted from a selection of Proctor and Gamble packaging and every item is animated under the camera using stop frame.
The commercial will be aired after Ariel commercials in 6 different European countries.
See more by Not To Scale on Fired By Design
Credits:
Production Company: Not To Scale
Directors: UBIK
Producer: Lisa Hill
Agency: Grey London
Agency Producers: Mandy Saunders & Tom Pearce
Agency Creative: Gilles Montgomery
Stop Frame Animation: Mark Waring
Art Department: Andy Gent
DOP: Simon Paul
Compositor: Chris Garvin – Not To Scale
Voice Over: Samantha Bond
Audio Post: Scramble
Recently I reviewed the new version of the venerable DTP software and set out some key tips for using it in a Masterclass feature for Macworld [...]
In this feature, commissioned by Macworld, I track the last ten years of Mac OS X. It ends with a preview of Mac OS X 7- Codenamed Lion, which is due this summer. [...]
What is the secret of convincing portraiture, whether done digitally or in traditional media or a mixture of the two? Find out in this feature [...]