“Tintin” leads with most feature nominations; “Boardwalk Empire” for broadcast [...]
Hop over to Adobe Labs to give the new Lightroom 4 Beta a go and provide feedback for the final version [...]
New 64-bit Media Composer, Symphony and NewsCutter offer enhanced workflow speed, flexibility and time savings and are available for Mac OS and Windows [...]
STV has used the IBC trade show in Amsterdam as a soft launch for its Video on Demand service STV Player for Android devices. [...]
The Museum of London, creative agency Brothers And Sisters and AETN UK’s flagship channel History have joined forces to develop a new app which gives users the opportunity to see Roman London as it was 2,000 years ago [...]
Mothership has named ex-Motion Theory veteran Scott Gemmell as Head of Production. [...]
Adobe and Directors UK (formerly DPRS) are co-hosting an evening focused on The Making of Monsters, the sci-fi smash produced using the Adobe Creative Suite, with an appearance by director Gareth Edwards. [...]Animation studio Nathan Love has collaborated with advertising agency 22squared to create a series of high quality animated broadcast spots for Baskin-Robbins’ US summer advertising campaign.
In early June, the campaign kicked off by introducing its first whimsical animated character, Humphrey Hound, followed closely by an energetic Turtle, while this week Polly Porcupine debuts in a :15 spot. All three spots are of a very high quality, with excellent character animation throughout.
Nathan Love’s crew designed and directed the entire campaign in SD and 1080 HD. Their main artistic tools include Adobe Creative Suite, Autodesk Maya for animation and The Foundry’s Nuke compositing software for finishing. For each featured character, the studio’s art department focused on creating unique looks and personalities, while its animators have brought each creature to life, with a soul.
“We created our studio out of our true passions for character animation,” said Joe Burrascano, owner and creative director, Nathan Love. “While we’ve grown and expanded our experience and capabilities into a variety of 3D, 2D, web and live-action projects, pure 3D character animation is always close to our hearts. These spots really gave our animators and artists an opportunity to focus on bringing characters to life with a lot of nuances.”
With strategic direction from 22squared, Nathan Love designed the spots to emphasize how the shy and reserved animated characters are brought out of their shells by the iconic Baskin-Robbins Pink Spoon. This approach stresses the brand’s primary mission to provide a full range of quality ice cream and cake products in a fun and inviting environment.
“With every facet of this campaign, we focused on what the Baskin-Robbins brand represents: flavours and fun,” added John Stapleton, 22squared’s chief creative director. “With animation from Nathan Love, we were able to translate these concepts into a campaign that resonates with an audience as diverse as the Baskin-Robbins flavour catalogue.”
Throughout the campaign, Nathan Love employed the genius of Drew Skinner for sound design and music. Among his artistic touches, the Polly Porcupine spot features a custom remix of the classic US song “Stars and Stripes Forever,” along with sounds of popping balloons resembling fireworks, to deepen the patriotic, celebratory theme.
“Pixar has always been a huge inspiration to everyone at Nathan Love, and we worked hard to bring that level of quality to Baskin-Robbins’ summer ad campaign,” concluded Michael Harry, Nathan Love’s executive producer. “We can’t wait to bring their next animated character to life!”
Visit Nathan Love
Visit 22squared
View Baskin-Robbins’ summer ad campaign spots on YouTube. Or see below
Campaign Spots
“America’s Birthday Cake”
“Baseball Helmet”
“Baseball Nut”
Credits
Client: Baskin-Robbins
Advertising Agency: 22squared
Chief Creative Director: John Stapleton
SVP Director of Broadcast: Connie Newberry
Creative Director, Writer: Curt Mueller
Senior Broadcast Producer: Kelly Kissell
Associate Creative Director: Isvel Rodriguez
Production Company: Nathan Love
Director: Nathan Love
Creative Director: Joe Burrascano
Executive Producer: Mike Harry
Producer: Derrick Huang
Art Director: Anca Risca
Character Designer: Sigmund Lamberto
Additional Designs: Bradford Johansen, Sylvia Apostol
Project Lead: Frank Naranjo
Animation Lead: Ryan Moran
Animators: Kyle Mohr, David Han, Doug Litos, Tony Travieso
Lighting, Rendering, and FX Lead: Mats Andersson
Compositing Lead: Herculano Fernandes
Texturing: Anca Risca, Mary Ibosh
Texture, Lighting, Composite Artist: Jon Lee
Fur TD: Andy Guttormsson, David Avetisov
Cloth TD: Carlos Sandoval
Rendering TD: Arsen Arzumanyan
Pipeline Lead: Stephen Mackenzie
Pipeline TD: Mikael Spade
Character Modeling: Mary Ibosh
Additional Modeling: Youngmin Kim
Sound Design: Andrew Skinner
Music Composer: Andrew Skinner
Recently I reviewed the new version of the venerable DTP software and set out some key tips for using it in a Masterclass feature for Macworld [...]
In this feature, commissioned by Macworld, I track the last ten years of Mac OS X. It ends with a preview of Mac OS X 7- Codenamed Lion, which is due this summer. [...]
What is the secret of convincing portraiture, whether done digitally or in traditional media or a mixture of the two? Find out in this feature [...]