Substance developer immersed by Adobe
Adobe has acquired Allegorithmic, in a move intended to boost immersive and interactive content creation for users of its Creative Cloud tools.
The French company is the developer of Substance, used for 3D material and texture authoring for most AAA1 gaming franchises, including Call of Duty, Assassin’s Creed and Forza. Its tools have also been used in the making of movies, including Blade Runner 2049, Pacific Rim Uprising and Tomb Raider, as well as CG-heavy spots.
Substance 3D design tools will be rolled into Creative Cloud’s imaging, video and motion graphics tools (an update is to be announced later this year), “to deliver the next generation of immersive experiences” says Adobe, providing its core customer base of designers with a new set of tools for 3D projects.
Predicting that we will live in a world “where real and virtual creations blend”, Adobe says it is responding to the trend for brands to compete and differentiate themselves with interactive experiences enabled by 3D content, VR and AR.
“We are seeing an increasing appetite from customers to leverage 3D technology across media, entertainment, retail and marketing to design and deliver fully immersive experiences,” said Scott Belsky, chief product officer and executive vice president, Creative Cloud, Adobe. “Creative Cloud is the creativity platform for all, and Substance products are a natural complement to existing Creative Cloud apps that are used in the creation of immersive content, including Photoshop, Dimension, After Effects and Project Aero.”
“Allegorithmic and Adobe share the same passion for bringing inspiring technologies to creators,” said Sébastien Deguy, CEO and founder, Allegorithmic. “We are excited to join the team, bring together the strength of Allegorithmic’s industry-leading tools with the Creative Cloud platform and transform the way businesses create powerful, interactive content and experiences.”
Deguy will take a leadership role in Adobe’s broader 3D and immersive design efforts as vice president, 3D and Immersive, reporting into Scott Belsky.
Allegorithmic tools are already offered as a subscription service to individuals and enterprise customers, and in the future Adobe will focus on expanding the availability of Allegorithmic tools via subscription.
© 2019, Michael Burns. All rights reserved.