Adobe video apps set for IBC boost
Adobe will be showing updates to its range of video tools at IBC, including over 150 new features for Adobe Creative Cloud. Important updates will also be added to Adobe Anywhere for video, which enables large virtual teams of talent to shoot, log, edit, share and finish video productions together. Adobe said these major updates, expected in October, would allow broadcast and media professionals to extend their creative tool set and streamline their editing environments.
Adobe will demonstrate its new solutions, highlight key customers and partner focused initiatives during the IBC 2013 Exhibition at its stand (Hall 7, Stand 7.G27) in the RAI Convention Centre, Amsterdam, and online at www.adobe.com/go/ibc2013. Adobe professional video and broadcast tools will also be presented in more than 60 partner booths throughout the IBC exhibit.
In Creative Cloud the key new updates include:
- A new Direct Link Colour Pipeline between Adobe Premiere Pro CC and SpeedGrade CC that provides an integrated workflow that allows users to move multi-track timelines seamlessly back and forth; open Adobe Premiere Pro CC sequences in SpeedGrade quickly; and see the results as effects in Adobe Premiere Pro CC that are managed by the Lumetri Deep Colour Engine.
- Expanded native support for UltraHD, 4K and higher resolutions, high frame rates and RAW formats, enables editors to work with footage from new high-res cameras natively, without having to wait to transcode and re-wrap files.
- The Mask Tracker in After Effects enables video professionals to create masks and apply effects that track automatically frame-by-frame throughout a composition to save countless hours of tedious work.
- Editing is streamlined in Premiere Pro CC, with improved multicam, enhanced closed captioning capabilities, new monitor overlays and audio monitoring features, enabling editors to work faster.
- Performance enhancements punctuate this release with support in Premiere Pro CC for OpenCL, providing editors with the speed and power they need for the most demanding projects; and new GPU delayering of the Cinema DNG file format for real time playback.
- A preview of the upcoming Prelude CC Live Logger iPad app, which enables users to log notes, events, and other data on their iPad while shooting, including the ability to sync with timecode on set via supported wireless timecode generators, and then sync metadata to footage via Creative Cloud for faster editing.
- Advanced colour grading with the new SpeedLooks in SpeedGrade CC offers dedicated camera patches. This allows users to match the colour spaces even across different camera formats. New multiple masks and linked mask layers capabilities also enable SpeedGrade users more control over complex looks.
- New Sync Settings in Adobe Media Encoder CC let users now sync application preferences between multiple computers via Creative Cloud.
- New production planning features in Adobe Story Plus provide powerful scheduling and reporting tools for managing productions efficiently, making it easy to modify and share lists between productions and users.
Adobe also announced important updates are planned to Adobe Anywhere, the modern collaborative workflow platform that empowers users of Adobe professional video solutions such as Adobe Premiere Pro CC and Adobe Prelude CC to work together using centralised media and assets across standard networks. Adobe Anywhere complements Creative Cloud applications and enables deep collaboration for large organisations working with video, including broadcasters, educational institutions and government agencies.
- Early access to After Effects CC Support: Adobe Anywhere now enables visual effects and motion graphic artists using After Effects CC to collaborate with other production team members, without the need to learn new software.
- Growing File Support: Users can now edit media in Premiere Pro CC while it is recording to a file – a capability important for sports and live broadcasters.
- Complementary iPad App: Adobe is previewing an upcoming Adobe Anywhere iPad app, that enables users to view productions and play back sequences on the Anywhere server from the field or a remote location.
Bill Roberts, Adobe director of video product management, commented: “Professional video is a dynamic industry where things change fast. Broadcasters and Video Pros have limited resources and are under increasing pressure to deliver more on shorter timelines and smaller budgets, so they need solutions that streamline workflows and enable more efficiency. We have seen rapid adoption of our video tools in Creative Cloud and are excited that less than five months after a milestone Creative Cloud release, we’re able to preview significant new features and services. We make an active effort to listen to our customers and develop solutions to address industry challenges and both Creative Cloud and Adobe Anywhere give us a great platform to quickly deliver those enhancements.”
© 2013, Michael Burns. All rights reserved.