Rebrand for ‘The Studios’ at MediaCityUK
The Studios, MediaCityUK in Salford has announced that it is rebranding as dock10. Commercial Director Ian Munford called the name a nod to the physical location of the facility: “The original plans for the Manchester shipping canal showed plans to build a ‘Dock 10,’” he said. “It also highlights that we are residents of MediaCityUK, alongside the BBC, ITV and many other media companies.”
dock10 now lays claim to being the single largest independent production facility in the UK. Clients have access to HD TV studios, digital post-production, cloud media management services and advanced connectivity options.
Munford detailed several other reasons behind the decision to rebrand: “We are an independent facility, and so wanted to create a distinctive brand that works across all our offerings – studios, post-production and media services. ‘The Studios’ was always intended to be temporary, as it doesn’t really describe the full extent of what we deliver to customers.”
Munford claimed that dock10 offered a unique digital architecture which connects the studios with the facility’s post-production services and those of other post providers, enabling customers to deliver programmes on time and on budget.
Added Munford: “While we deliver media services to companies across the UK, we’re embracing the strong heritage of the region and the advantages of our physical location. The feeling internally is that dock10 has finally arrived, albeit a ‘dock’ suitable for the 21st century. Our locality is unique, as media companies sit alongside each other as a connected community.”
“Communication is at the heart of MediaCityUK, where many different parts of the value chain sit alongside each other united in their passion to deliver media content of outstanding quality. As one of those companies we’ve decided it’s time to communicate exactly who we are, and what our customers can expect.”
dock10’s facility is already a partner of choice for the BBC, ITV, C4 and Sky. Dragons’ Den, The Sarah Millican Show, John Bishop’s Only Joking, Baggage, MOTD and Sports Personality of the Year are some of the programmes to be produced by the in-house team, which has overseen more than 700 hours of production since launching in April 2011.
© 2012, Michael Burns. All rights reserved.