Independent Films’ Thierry Poiraud has created a magical spot for Réseau Ferré de France, the company responsible for managing the French national railway network.
Although the film was shot traditionally using Arri Alexa cameras, Poiraud employed a variety of techniques including model making and 3D animation to create a world that marries real life and the magic of miniature railway.
With an up tempo score by Metronomy, the success of the mesmerising 45-second spot lies in Poiraud’s ability to take the viewer on a whimsical and exciting journey across France that captures the full scale of RFF’s day to day operation as it intersects the landscape and through people’s lives.
“Working on the RFF film was a fantastic experience and reminded me of shooting my first animated films when I was a kid,” said Thierry Poiraud. “We shot all over France for a month at locations I’d heard of but never visited using only a small crew. After the shoot, we recreated most of the locations as small-scale models, which my son is now playing with at home and I had the chance to put Sergio Leone’s comment that cinemascope was invented to shoot trains into practice.”
Charged with promoting Réseau Ferré de France and its ongoing modernisation of the rail network, the commercial will air on terrestrial and cable/satellite channels and is already proving to be a hit online.
Credits Title: RFF Client Resau Ferré De France Production Company: Independent Films Director Thierry Poiraud Agency W ATJUST Director of Photography Christophe Guyon