Animation studio Nathan Love has continued its successful collaboration with advertising agency 22squared, bringing two new animated broadcast spots to life for Baskin-Robbins’ U.S. summer advertising campaign.
For August, the campaign welcomed two new characters: Barry Baaa, a long-faced sheep that loves blowing bubbles with Baskin-Robbins’ August Flavor of the Month, Pink Bubblegum ice cream, and Olive Ostrich, a playful bird who is ecstatic about Baskin-Robbins’ birthday cakes. For each character, Nathan Love’s art department created genuinely unique looks and personalities, and the animators added the life and soul. “Pink Bubblegum” debuted widely on U.S. television and cable media outlets on August 3; on August 8, it was declared the top ad for all demographics for the first week of August by Ace Metrix television advertising analytics.
“This campaign has been an amazing validation for our studio, showcasing our ability to turn highly creative projects around quickly, and proving that we are ready for anything,” said Joe Burrascano, Nathan Love’s owner and creative director. “Our goal of preparing the studio for feature films and creating original content is becoming more of a reality every day. We’re extremely grateful to 22squared and Baskin-Robbins for involving us in this high-profile campaign. The spots have been attracting lots of positive attention, and we can’t wait to roll this success into our next project.”
The crew at Nathan Love designed and directed the entire campaign in SD and 1080 HD. Their tools for the spots included a combination of Adobe Creative Suite and Autodesk Maya for the animation, and The Foundry’s Nuke compositing software for finishing. Each campaign spot also features Drew Skinner’s original music and sound designs.
“These spots were created with Baskin-Robbins’ primary mission – to provide a full range of quality ice cream and cake products in a fun, inviting environment – in mind,” added John Stapleton, 22squared’s chief creative director. “With this team of animated characters, we were able to communicate Baskin-Robbins’ mission in a way as innovative and enthusiastic as their flavour catalogue and fans.”
[vimeo]http://www.vimeo.com/14253548[/vimeo]Project Name: “Baskin-Robbins Birthday Cakes” Chief Creative Director: John Stapleton SVP Director of Broadcast: Connie Newberry Creative Director, Writer: Curt Mueller Senior Broadcast Producer: Kelly Kissell Associate Creative Director: Isvel Rodriguez Production Company: Nathan Love Director: Nathan Love Creative Director: Joe Burrascano Executive Producer: Mike Harry Producer: Derrick Huang Art Director: Anca Risca Character Designer: Sigmund Lamberto Project Lead: Frank Naranjo Animation Lead: Ryan Moran Animators: David Han, Ryan Moran Lighting, Rendering, and FX Lead: Mats Andersson Compositing Lead: Herculano Fernandes Texturing: Anca Risca, Jon Lee Texture, Lighting, Composite Artist: Jon Lee Fur TD: Andy Guttormsson Rendering TD: Arsen Arzumanyan Pipeline Lead: Stephen Mackenzie Pipeline TD: Mikael Spade Character Modeling: Mary Ibosh Additional Modeling: Youngmin Kim Sound Design: Andrew Skinner Music Composer: Andrew Skinner