Lubna Bhatti joins The Mews
The Mews has appointed BAFTA award-winning Lubna Bhatti to drive the development of creative opportunities and content creation
Credited with over 14 years of television production knowledge, Bhatti brings exceptional experience to The Mews, where she will manage the Soho facility’s portfolio of existing client relationships.
Bhatti will take on the role of Senior Creative Producer, a post that will develop new relationships with content creators, produce interactive content and pitch programmes to producers and directors.
Bhatti brings with her a host of specialist skills, which include live and recorded location and studio filming; multimedia and interactive TV know-how; creative writing for studio scripts, programme proposals and presenter scripts; casting contributions as well as development process acumen. As a programme maker, she has worked on a diverse range of programme genres ranging from children’s channels (CBBC, Disney), music (Blaze TV), observational documentaries (BBC’s Fame Academy) and reality TV (C4 – Model Behaviour), with her main passion being in producing live entertainment shows, for example “Level Up” for CBBC which won a BAFTA for interactivity.
“With my production and creative background, I am really excited to develop new business and creative opportunities at The Mews,” said Bhatti. “The company is strategically placed to enable me to drive the creation of new high quality content, where I can add valuable input in that area.”
“Lubna’s impressive past experience and strong relationships she has within the industry with key creatives will further establish the company’s standpoint in nurturing our existing client base and developing new strategies and projects,” said Gareth Mullaney, MD and Owner of The Mews. “Lubna’s intuitive foresight in pursuing wide-ranging content and her great knowledge of the marketplace are exciting attributes to contribute to the success of The Mews.”
© 2010, Michael Burns. All rights reserved.