Rushes, with TBWA and Outsider, has recently completed the latest commercial for Whiskas, which sees a cat effortlessly jump past a balcony to the amazement of his owners.
“Getting the cats to jump two stories high was going to be tricky,” said Martin Goodwin who led the VFX work. “Unsurprisingly they weren’t too keen! We got around this by shooting them on green screen in the studio.”
Goodwin explained that by getting the cats to do each part of a jump in sections – jumping up to a high level, filming a jump across two raised platforms and then jumping down from a high point – the crew was able to capture the optimum distance in each section. “Then piecing all these elements together in flame allowed us complete control over the height, distance and speed of jump,” he added.
Rushes completed VFX and colour grading on the commercial, which is out now.
Client: Whiskas Production Title: Jumpy Agency: TBWA Agency Producer: Sophie Jones Art Director: Martin McAllister & Theo Bayani Production Company: Outsider Director: Henry Littlechild Producer: Ben Roberts Film Editor: Matt Chodan Postproduction: Rushes Rushes Producer: Alison Wendt VFX: Martin Goodwin Colourist/Grading: Simone Grattarola
© 2010, Michael Burns. All rights reserved.