Bonfire Labs, Phoenix Editorial and design firm IDEO have mixed 3D, animation, live-action, hand drawing and rotoscoping in a welcome video for the Living Climate Change site
For the short, in which IDEO CEO Tim Brown asks what role design can play in tackling climate change, Phoenix/Bonfire handled everything from conceptualization, live-action production, animation, vfx, editorial and sound design. The initiative was developed by IDEO and the short was directed by IDEO design director and associate partner Roshi Givechi.
IDEO’s Living Climate Change site invites design thinkers to participate in imagining what life will be like in 20 or 30 years as we move along the path toward reduced carbon emissions. LivingClimateChange.com is intended as a place to contribute fresh thinking and share provocative ideas about the future.
The production schedule from shooting to finishing spanned only nine days, during which time Silverman led a team of six designers from Bonfire and one editor, Jim Farber from Phoenix Editorial. Working closely with director Roshi Givechi, Silverman oversaw a live-action shoot at IDEO’s San Francisco office. Back at Bonfire, this material was hand-rotoscoped using Adobe After Effects and in a time-consuming process, traced frame by frame in an illustrative style. Autodesk Maya was used to create additional 3D elements such as the globe, farming building, construction site and cornfields. Hand-drawn typography was also rendered in After Effects.
“The welcome film asks designers to contribute their films, art and other media to the site,” said Bonfire Creative Director Matt Silverman. “So we proposed to render the film in an eclectic style, mixing 3D, animation, live-action, hand drawing and rotoscoping, without favouring one style or another.”
“We wanted contributors to join in the conversation with their own style,” he continued. “The experience working with IDEO was amazing — Roshi was a pleasure to work with. She’s whip-smart, has a keen design and conceptual eye and really pushed us creatively.”
The film is viewable at www.livingclimatechange.com and as a downloadable video for the iPhone.