Bully Pictures director Craig Tanimoto’s spot for Nissin Foods sees him team up with vfx house Zoic Studios to introduce a pint-sized animated guru.
In the spot, Nissin Chop Suey’s new spokesman, Eddie Wise shares his wisdom for microwavable noodles with a coworker. Zoic’s team under the direction of Loni Peristere handled animation, including the design of the Eddie Wise character.
The director suggested that making Eddie smaller than originally planned would make his interactions with the live actors appear all the more ludicrous.
The LA-based production company has also been involved in McDonald’s current $100 million launch of its McCafé line. The campaign includes three spots created by Bully Bros. Post and ad agency, IW Group. The first features vfx and animation from Bully Bros. Post creative director Kiki Chansamone.
Inspired by Chinese rice paper painting, it shows a simple, line drawn human head with a coffee bean representing the two halves of the brain. The two halves are in conflict over when to indulge in a McCafé Mocha. Live action product imagery is integrated with the rice paper animation, resulting in distinctive look that is at once classic and contemporary.
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Production Company: Bully Pictures
Live action director Craig Tanimoto.
Animation Director: Loni Peristere (Zoic)
Advertising Agency: Dentsu America / Santa Monica / CA
Senior Manager/Dentsu Tokyo: Masazumi Horie
EVP/ General Manager: Mike Parise
SVP/Creative Director: Sandep Rahi
Creative Director: Brad Gantt
SVP/Group Account Director: Diane Dreyer
Producer: Rhys Demery
Account Supervisor: Chihiro Shinoda
Editorial – Union Edit LA
EP – Michael Raimondi
Editor – Paul Plew
Character Animation, VFX and VFX editing: Zoic Studios.
EP: Steve Schofield
EP/Producer: Erik Press
VFX Supervisor Leslie Ekker
CG Supervisor: Andy Wilkoff
Producer: Erik Press
VFX Editorial: Dmitri Gueer
VFX Assistant: An Dang
Advertising Agency: IW Group
Executive Creative Director: John Leewong
Creative Director: David Toyoshima
Director of Broadcast: Kathleen Yip
Senior Producer: John Author
Copywriters: Ting Lin, Susan Pak, Zosimo Quibilan
Art Director: Wonee Paek
Account Director: Flora Zhao
All footage from McDonald’s Creative Library
Original “head” art by David Toyoshima
All other art by Kiki Chansamone
Post Production: Bully Bros. Post
Visual Effects and Animation: Kiki Chansamone
Offline Editor: Pete D’Andrea
Executive Producer: Jason Forest
Producer: Gaelon Swift