Paper protest

GOOD50x70, the social communication design project, opens its annual exhibition this week in Milan

Founded by Pasquale Volpe and Tommaso Minnetti, GOOD50x70 is a non-profit initiative to promote the value of social communication in the creative community. It also provides charities with a free database of communication tools and aims to inspire the public via graphic design.

The focus of GOOD50x70 is an annual contest to design posters confronting seven of the critical issues affecting today’s world. Seven charities each provide a brief on a global issue and anyone who wishes can enter a poster on any topic that inspires them.

The best 30 responses to each brief, as selected by a jury of leading graphic designers, are collected in a catalogue and exhibited around the world.  All the posters entered are supplied to the charities for them to use as potential communication tools.

According to Tommaso Minnetti, there aren’t any ‘winners’, unless you count the charities. “The point of entering is to produce something that might make a difference in the world,” he says. “What more could you ask for as a creative than that?”

The grand opening is at Triennale Design Museum in Milan on Friday the 19th June. It will begin with a seminar on social communication, boasting a panel including Good50x70 jury members Yossi Lemel, Woody Pirtle, Armando Milani, representative from the industry associations AIAP and ADI, representatives from supporting charities Amref and Emergency and Good50x70’s founders.

This year’s exhibition will feature all of the 210 shortlisted posters, as selected by this year’s jury and a special review of all Good 50×70’s activities to date.

See more about the exhibition on the Hot Dates page or visit GOOD50x70.org