Nexus director Woof Wan-Bau has created a merry-go-round of parenting in a new spot for the VW Touran.
Through clever use of stop frame animation and live action, Woof Wan-Bau takes the viewer on one family’s journey from the moment of birth to troublesome teen.
Created in camera and using a dizzying series of rotational transitions, Woof Wan-Bau switches between camera angles to swing from the child’s perspective to the parent’s and back again.
Rather than move the camera, Woof Wan-Bau animated the movement of the backgrounds and positions of the child and parent to cleverly communicate the chaos of family life.
“Shooting a combination of stop-frame and live action with a gang of very young children in two days was a tall order,” said the director. “ But we somehow managed it and it turned out to be a lot of fun. Maybe it was the fact that we had to endure a lot of screaming that we all worked so fast!”
See more by Nexus directorsMetadata Client: VW Touran
Title: Le Cri Director: Woof Wan-Bau Agency: Agence V, Paris
Creative Director: Christian Vince
Creative Team: Romain Guillon, Pierre Riess
Agency Producer: Corinne Persch
Copy Writer: Pierre Riess
Art director: Romain Guillon Production Company: Nexus Productions / Les Telecreateurs
Executive Producers: Charlotte Bavasso, Christopher O’Reilly / Erinn Lotthe Guillon
Producer: Isobel Conroy
Project Lead: Ben Cowell
Compositing: The End
Director of Photography: Sebastian Milaszewski Editor: Paul Hardcastle at Trim Editing
Post Production / Grade: The End
Sound Design: Gary at 750MPH