th1ng director Daniel Cohen has created a charming commercial for Kettle Chips, with Rushes carrying out the full post
The stop-frame animated commercial features a procession of rather versatile Kettle Chips, which form the features of faces, trees and a sizzling pan to illustrate the brand’s natural production process and support the ‘Simple is better’ tagline.
Cohen’s direction and the animation of the commercial, as well as rig removal and clean up was undertaken at Th1ng. Rushes’ Colourist Adrian Seery graded the individual crisps from the animation using the tracking and masking functions in Resolve, prior to passing the commercial to VFX artist Paul Hannaford who undertook the final retouching, titling and mastering.
Title: ‘Simple Is Better’
Client/Product: Kettle Chips
Agency Producer: Lou Pegg
Agency Creative Directors: Rob Fletcher and Dave Alexander
Production Company: Th1ng
Director: Daniel Cohen
Producer: Ru Warner
Telecine: Adrian Seery
VFX: Paul Hannaford
Rushes Producer: Carl Grinter
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